New Product Launch Marketing Plan free essay sample

New Product Launch Marketing Plan, Part I New Product Launch Marketing Plan, Part I International: Fiat Market Needs and Market Growth â€Å"Vehicle shipments in NAFTA totaled 2,238,000 units for FY 2013, representing a 6% increase over FY 2012. In the U. S. , vehicle shipments were 1,876,000 (up 7% from FY 2012), in Canada 269,000 (up 5%) and 93,000 for Mexico and other. † (Fiat 2013 Full Year Q4 Results, 2014) â€Å"Fiat forecast that group trading profit this year will rise to between 3. 6 billion euros and 4 billion euros from 3. 39 billion euros in 2013. The forecast is lower than a range of 4. 7 billion to 5. 2 billion euros given in October 2012 and below analysts’ forecast of 4. 15 billion euros† (Automotive News Europe Home, 2014). Fiat vehicles mainly sold to Europe and Latin America. For Italians, the Brazilian market is almost as important as the European market. These two regions market is not very good due to economic crisis. But Chrysler mainly occupies stronger advantage in North America. In third quarter of 2013, its earnings in the North American market increased by more than 20%. We will write a custom essay sample on New Product Launch Marketing Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In addition, both the Chrysler and Fiat so far have occupied important shares in Chinese market. Therefore, the Chinese market will be the key to Fiat profitable. According to the Wall Street Journal, the amount of global automotive will have a 4% growth in 2014, while the American and European markets also have 3% growth in 2014 (2014). This means that the slow recovery of the global economy will drive the automotive consumer over global. With oil prices rising, more people are favoring economical vehicles, such as electric hybrid. Ford expects electric hybrid cars will occupy 20-30% of the car market next decade, therefore, Ford, Toyota, Nissan and other major car companies have launched their own electric hybrid car. SWOT Analysis Strengths. Fiat has a long international history and presence. Fiat boasts an environmental consciousness that is ahead of its competitors such as CO2 emissions and the use of renewable energy in the manufacturing process (Fiat. com, 2014). Weaknesses. A weakness may be the number of recalls on Fiat 500 in previous years resulting in a lack of trust in the brand. The global recession and decreased buying power of consumers may create a resistance to purchasing new automobiles. Opportunities. The Fiat name has been associated with Chrysler Group and it’s over-taking of the remaining equity in the US-based company (Fiat. com, 2014). Sochi 2014 has also been seen as a global marketing venue. Threats. Threats include the recovering auto industry in the United States with other international options for small, subcompact cars (that also focus on fuel efficiency). Potential Competition Luxury brands have entered the subcompact car market in Europe. Fiat’s price isn’t a match for the people who are willing to pay a little more for the name of a BMW or Audi (Automotive News Europe, 2013). Product Offering and Product Definition Fiat’s Panda Classic is available in 36 countries on four continents (Fiat. com). The Panda is a five door vehicle with climate control, extra storage and fuel economy. Multiple safety features are also included such as airbags, controlled crumple zones, and anti-whiplash head rests (Fiat. com). Product Identification Fiat Panda. Justification Fiat’s Panda is one of the few models available in numerous countries, making a broader presence in the global market. The Panda is a smaller automobile, small enough to navigate tight cities streets yet roomy enough to transport families, friends and luggage. Domestic Market Needs and Market Growth Fait 500 is a small European designed 2-door car. Though the manufacturer has seen an increase in sales and overall profit, the brand has struggled in US markets. This is due to a disconnect between the brand and the American car market. The organization attempted to win over the American consumer with targeted commercial campaigns featuring Charlie Sheen, which were successful. The Fiat brand does have a market for â€Å"inexpensive, fun to drive small cars, with room for four adults† however, the core issue of the brand lies with space; â€Å"there isnt enough passenger or cargo volume in the standard 500 for it to have mass appeal here† (2013). In order to appease this market the organization is launching the Fait 500L in the summer of 2014. The newer model has 40% more space than the previous model. SWOT Analysis Strengths. This Italian company was founded in 1899 (Fiat Nation, 2014). Fiat brand cars, specifically the Fiat 500, have been sold in over 100 countries (Fiat Nation, 2014). The conservative design equates to modest fuel economy (KBB. com Editors, 2012). Weaknesses. This small car has limited seating and cargo capacity. Persons who live outside of the city or have larger families may not find this car useful. If the body design doesn’t satisfy the customer, other competitors such as Honda Fit or Ford Fiesta offer more room and styles (KBB. com Editors, 2012). Opportunities. With the growing trend of fuel-efficient sub-compact vehicles, Fiat may have arrived to the domestic market just in time. Threats. Numerous other sub-compact cars are also on the market and may provide significant savings or advantages based on what the consumer favors. In addition, a recent crash test study by the Insurance Institute for Highway Safety listed Fiat as one of the makes that did not fare well in crash tests (Hirsch, 2014). Potential Competition The domestic market is ripe with potential competitors. According to Fiat’s website, the primary competitors include the Kia Soul, Nissan Cube, Scion xB, Honda Fit, Mini Cooper, and Ford Fiesta. Product Offering and Product Definition The 2014 Fiat 500L has a starting price of $19,100; with four well-equipped models adding two more doors plus best-in-class interior volume. With 120. 1 cubic feet it provides for comfortable accommodations for five passengers. It is designed on the new, small but wide, vehicle architecture adding 27 inches more in length, plus six inches more in height and width, all to deliver an EPA Large Car size interior with comfort, added versatility and 42 percent more space. (2) Product Identification Fiat 500 and 500L Justification Fiat’s main competitors are the Mini Cooper and Smart ForTwo. With the sales of the Smart car brand declining, the Mini Cooper sets the standard in the US. Mini’s U. S. sales fell 1. 6 percent in the first 10 months of this year to 38,538, said Autodata Corp. In the same period, sales of Smart’s U. S. model, the ForTwo, declined 61 percent to 5,146, the Woodcliff Lake, New Jersey-based researcher said (Higgins, 2012). The new expanded size models allows for more driving experiences for a smart size international vehicle. The premier package includes a no charge technology features. This adds to the overall value for the brand. Survey questions to collect additional consumer data 1. Do you purchase mainly in the physical retail store or online? 2. What range includes your age? a. Younger than 18 b. 18-24 c. 25-34 d. 35-44 e. 45-54 f. 55-64 g. 65 or older 3. Are you: a. Male b. Female c. Transgender 4. How many children 17 years or younger live in your household? 5. What is your annual household income? a. Below $20,000 b. $20,000-$29,999 c. $30,000-$39,999 d. $40,000-$49,999 e. $50,000-$74,999 f. $75,000-$99,999 g. $100,000+ 6. Are you the person in your household responsible for purchases? 7. Please indicate when you last made a major purchase? a. 0-3 months ago b. 3-6 months ago c. 6-12 months ago d. 12-24 months ago e. 24+ months ago 8. What statement best describes you: a. You take pride in having the latest products. b. You could care less about the new products being offered. 9. What feature would make X brand more desirable to you? 10. How important is cost in your purchasing decision? a. Very important b. Somewhat important c. Somewhat unimportant d. Not important

Jewish Revolt essays

Jewish Revolt essays The Jewish revolt led by Bar Kochba in 132 AD was not the work of a single if a single radical revolutionary. It was the inevitable result of years of promises not kept to the Jews, and laws which suppressed the basis of Jews as a nation. To understand the reason for Bar Kochbas Revolt one must go back many years even before the war. Prior to Hadrian, an emperor by the name of Trajan was the ruler of the Roman empire. Due to the rebellion of the Jews in the Diaspora to the east and the west of them, Trajan, in order to keep the Jews in Palestine from rebelling he had to send a great general to be governor of the Jews in Palestine, a general who was well with the harshness in which he treated people. This generals name was Tineius Rufus, he was the general that put down the uprising of the Jews in Parthia. Because of Rufus reputation of his severity to the Jews, he uprooted any thought of the Jews in Palestine to rebel against Rome at that time. The Jews did not want to rebel anyway. Trajan had promised the Jews that he would rebuild the asenv ,hc, the Jews assumed this also meant The Pagans in Palestine did not want the asenv ,hc to be rebuilt, they thought that if it was rebuilt it would be the rebirth of the Jewish nation. Also, in addition, Trajan, the Emperor who made this promise died and was succeeded by Hadrian. The Jews were unsure if Hadrian would keep the promise that Trajan once made. Hadrian wanted to go to Jerusalem to see what he was rebuilding before he started the construction. When Hadrian got there he was awed by the sight of a once desolate and fruitful city in ruins. He immediately wanted to start the reconstruction. However later the Jews were surprised and disappointed to discover that Hadrian wanted to rebuild Jerusalem not as a city for the Jews to restart in, but as a Pagan city sanctified to the Pagan G-...

Discussion feedback Assignment Example | Topics and Well Written Essays - 500 words

Discussion feedback - Assignment Example Instead of wasting a million dollar deal it’s far more ethical and better than to take more time whether it costs some minute amount of money in the projects. I would have told the presidents that the inflammable polymer is still not produced and we need more resources and time. I will also explain the president in the report that the people and management are working hard to get the required material and there is no lack in performance so far. If I were in the place of Veronica, I would have talked to George individually and told him that he was not the only one responsible for all the mess that happened and now they should agree on the terms and start working on the project again. I would have given a redesigned plan and talked to different sponsors especially the local university partners in order to give us another chance. After that I would have urged George to come and call another meeting in which hall the plans will be set for the future. There is no point in leaving the project. Problems come in every project. I would have told Gail that there is a need to slash out the budgets more apart from the paper less work environments and teleconferencing because these things are really minute and will not affect the savings of the organization optimally. I would have suggested her that there should be some costing depletion in the office equipments and any other things which she can sort out in order to save the money of the company. I would have told Gail that everyone has to play a role in this crisis situation to survive. Gink’s actions are clearly against the set standard of ethics and if I would have been in the place of Linda, I would have talked to the upper management in order to investigate the matter by controlling my emotions in order to be professional. The matter seems to be marketing leak rather than a deliberate attempt but I would have asked the managers to clarify their position